Sam Baron and Co is a studio offering creative direction and design consultancy, embracing projects — from physical to digital — with a global approach.

Photobooth SAM BARON Photobooth SAM BARON

Sam Baron works together with a team of young thinkers, blending all creative skills to endeavour a challenging and original vision to its clients. 


Born in France, Sam Baron graduated in design from the Ecole des Beaux-Arts in Saint Etienne and from the Ecole des Arts D2coratifs in Paris and now lives and works between France and Portugal. 


Sam Baron’s perennial re-readings and reinterpretations of traditional know-hows shrewdly interrogate on the utility of today’s material productions and the very existence of new archetypes. By anchoring his creations in an artistic and functional inquiry, without omitting cultural and historical narrations, Sam Baron places his outlook in our everyday life and its contemporaneity. 

Baron received the “Grand Prix de la Creation de la Ville de Paris” in the design category and during the 2010 edition of Maison & Objet. Philippe Starck selected him as one of the ten important designers of the next decade. 


His creations enlighten our everyday life, with a touch a joy and humour, like the Curiosity collection with rabbit ears, and The So-Sage lighting collection, perfectly aligned with the Petite Friture spirit.  

Sam Baron & Petite Friture

    CURIOSITY storage box

  • Luminaire So-Sage

    SO-SAGE set of 6

  • Grappe de 6 - SO-SAGE

    SO-SAGE set of 5

  • Suspension Cervelas - SO-SAGE

    SO-SAGE pendant light Cervelas